This project is a perfect example of creating content that plays into the strong suits of a brand. PROF may be a rapper by trade, but he could easily have a career in the comedy world. We leaned into his playful nature for our “PROF Snitches” series, where he ‘snitches” on his own music videos, sharing behind-the-scenes stories and hidden production secrets. This authentic and engaging content offers his fans a new way to connect and feel included in his creative process.