In the ever-evolving franchise industry, the right legal partner can make all the difference. Buchalter Law Firm has been doing just that — providing excellent service to its clients year after year, franchise after franchise. With a national franchise convention on the horizon, they asked Private Myth to create a 60-second commercial that would play on screens throughout the show. We delivered a cinematic video that accomplished this and the broader goal of a marketing piece to live on their website and social platforms.